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Brian Watanabe | 26 KEYS CREATIVE

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Watch an unlikely love story between two people who met at the movies.

26 KEYS CREATIVE

Brian Watanabe June 23, 2016

So almost two months ago (has it been that long already?), after almost ten years at MVNP... 

I took a leap.

I left agency life to pursue the world of funemployment. Well, not exactly. I left to pursue screenwriting, freelancing and to try a few new things.

So I created "26 Keys Creative." The name came to me half-awake at bedtime after days of trying to come up with a DBA (it's not as easy as it sounds). Since writing was my unique selling proposition (as the marketing folk say), I thought of the 26 letters of the alphabet, the 26 keys on a keyboard, and the keys that unlock your imagination.

My first big project was for Consolidated Theatres. It's a trailer that's playing before all their movies, getting people excited about Consolidated's 100th anniversary next year. It was my first solo writing and directing gig.

It was a little stressful.

Today, I was surprised to learn our trailer was selected to "Creativity" online,  a worldwide showcase of "The best ideas in advertising." To see our little, local ad listed amongst advertising titans like Wieden + Kennedy and Goodby Silverstein felt like a dream.

So here's to taking the leap.

← MAISA: OFFICIAL HIFF SELECTION & LITTLE PICTURE AWARDPAU HANA PODCAST →

Pardon me while I overshare.

Best Valentine’s gift ever. I love these goofballs.
❤️❤️❤️
🦄🦄🦄
Best Valentine’s gift ever. I love these goofballs. ❤️❤️❤️ 🦄🦄🦄
Behind the scenes of this morning’s @khon Wake Up Today segment featuring @kylerkokubun, @erikries and @gerardelmore talking about @consolidatedhi & @ohinashowcase’s presentation of the #HanaHouPictureShow. See you tonight at Ward for #ThePrincessBride!
Behind the scenes of this morning’s @khon Wake Up Today segment featuring @kylerkokubun, @erikries and @gerardelmore talking about @consolidatedhi & @ohinashowcase’s presentation of the #HanaHouPictureShow. See you tonight at Ward for #ThePrincessBride!
One week from the #PunahouCarnival and still recovering. Not pictured: the frantic struggle of the @staradvertiser photographer to wrangle us for this picture before the massive rainbow disappeared.
🌈🌈
@punahouschool #punahoualumni @punahou_carnival
One week from the #PunahouCarnival and still recovering. Not pictured: the frantic struggle of the @staradvertiser photographer to wrangle us for this picture before the massive rainbow disappeared. 🌈🌈 @punahouschool #punahoualumni @punahou_carnival
  • Join us for "Meet the Pele Judges" at the Honolulu Club on Tues, 2/26, 5:30pm to 8:30. Meet Tavia Holmes, Creative… https://t.co/J4OOWjq31u
    about 3 days ago
  • Congratulations to Jen Tanabe, our very own AAF Hawaii President, for her promotion to Creative Director and Partne… https://t.co/dPNfFXuFeV
    about 2 weeks ago
  • On Thursday, Feb. 21 at @DaveandBusters, the local chapters of #AAFHawaii, @Ad2Honolulu, @AMAHawaii, @PRSAHawaii, a… https://t.co/TdHbeSlTN0
    about 2 weeks ago

Feel free to stalk me on social media.